Going green must serve the overriding goal of making money for their shareholders. As such, three realities should drive action. First, energy - electricity, mainly - has significant direct costs for telcos, and these costs are rising, in some cases dramatically. Second, environmental and energy cost concerns give rise to a number of sizable business opportunities to service providers. Third, green is "in": credible, sustained commitments by corporations to environmentally friendly practices can pay off with public goodwill.
http://www.telecoms.com/itmgcontent/tcoms/features/articles/20017560705.html
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