Saturday, August 16, 2008

A nugget of purest Green!

These days, most of the people the Informer meets consider themselves to be making at least a token effort towards Saving The Planet. There are some, of course, who do a great deal, although they are in the minority. But at the very least most human beings of his acquaintance are motivated to sort their domestic waste for recycling where applicable.
Naturally attitudes and commitments will vary from market to market but the Informer was nonetheless surprised to discover this week that only three per cent of consumers worldwide recycle their old mobile phones. This stat came from a Nokia study, accompanied by the news that 75 per cent of handset users never contemplate recycling discarded phones and almost half are unaware that it is even a possibility.
Researchers interviewed 6,500 mobile users in 13 countries – Brazil, China, Finland, German, India, Indonesia, Italy, Nigeria, Russia, Sweden, UAE, UK and USA – and concluded something that we all know only too well: the majority of disused phones end up gathering dust in a drawer somewhere around the house. This is clearly better than throwing them into landfill though, a fate that’s befallen only four per cent of used handsets according to the study. 44 per cent remain at home, 25 per cent are handed down to friends or family and 16 per cent are sold. As you might expect, awareness of recycling was lowest in the emerging markets where the population have a different set of priorities to those in Western territories.
http://blog.telecoms.com/2008/07/11/a-nugget-of-purest-green/

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